HUB Agentic Commerce Lab

Watch a shopping agent
work through a request

Ask for a product the way a customer would. The demo agent interprets the request, checks every product’s data, stock and delivery, recommends a match and prepares a cart for the shopper to confirm.

Run the demo

A demo with a fictional catalog of 14 products: brands, prices and stock are invented. Fixed rules in your browser interpret the request, not a language model, and nothing is sent anywhere.

Browse the demo catalog
ProductPriceWaterproofStock by size and location
Saltwind Storm Shell
Hiking rain jacket
€139 20,000 mm M: 1 at Tallinn store; L: 2 at Riga store; XL: 3 at Riga store
Aurora Trail 3L Jacket
Hiking rain jacket
€169 28,000 mm L: 1 at Riga store; XL: 4 at Riga store
Kaija Everyday Rain Jacket
Rain jacket
€119 10,000 mm S: 1 at Riga store; M: 2 at Tallinn store; XL: 6 at Central EU warehouse
Nordkyst Softshell Jacket
Softshell jacket with a water-repellent finish
€129 Not stated L: 2 at Riga store; XL: 5 at Riga store
Fjordline Packable Rain Jacket
Packable rain jacket
€99 15,000 mm M: 8 at Partner supplier; XL: 4 at Partner supplier
Aurora Trail Insulated Parka
Insulated waterproof parka
€189 15,000 mm XL: 2 at Riga store
Saltwind Coastal Jacket
Hiking rain jacket
€145 15,000 mm M: 1 at Riga store; XL: 2 at Tallinn store
Kaija Light Rain Jacket
Lightweight rain jacket
€89 5,000 mm M: 3 at Tallinn store; L: 1 at Tallinn store
Kalnu Trail Runner WP
Waterproof trail running shoe
€135 Membrane 42: 2 at Riga store; 43: 1 at Tallinn store; 44: 4 at Central EU warehouse
Saltwind Road Glide
Road running shoe
€119 No 43: 3 at Riga store
Aurora Summit Trail WP
Waterproof trail running shoe
€155 Membrane 43: 2 at Central EU warehouse
Fjordline Mud Runner
Waterproof trail running shoe
€129 Membrane 43: 5 at Central EU warehouse
Kaija Daypack 24
Hiking daypack
€79 No One size: 6 at Riga store
Saltwind Roll-top 30
Waterproof roll-top backpack
€109 Membrane One size: 3 at Tallinn store

From demo to your store

What an agent needs
from a real store

The demo is deliberately simple, and it shows the real constraint: an agent can only recommend what the catalog states clearly. In the demo, a cheaper jacket loses because its supplier provides no delivery estimate, and a softshell cannot be confirmed as waterproof because the catalog has no rating.

Readable product data

Attributes such as waterproof ratings, sizes, materials and compatibility as structured fields, not only in descriptions or PDFs.

Live stock and delivery

Stock by location and delivery estimates by destination, available through an API the agent can query.

Policies and trust

Returns, warranty and shipping terms in a consistent, machine-readable form.

Checkout with confirmation

A cart and checkout the agent can prepare, with the shopper confirming before any payment.

Where the platforms are going
Google introduced the Universal Commerce Protocol in January 2026 as an open standard for agents, businesses and payment providers. OpenAI documents the Agentic Commerce Protocol for sharing products with ChatGPT, currently for approved partners. Both depend on the same clean catalog data.

Questions

About the
lab

We prepare catalog data and build assistants and integrations for Magento, Shopify and custom platforms.

Is this a real AI model?

No. To keep the demo transparent and free to run, fixed rules in your browser interpret the request. A production shopping assistant would use a language model for conversation, grounded in the same kind of structured data and rules shown here.

Are the products real?

No. The catalog, brands, prices and stock are invented for the demo. You can browse the whole catalog below the agent.

Does the agent buy anything?

No. It prepares a structured cart. In a real integration the shopper reviews and confirms before any payment.

Can you build this for our store?

Yes. Start by checking whether your catalog provides the data an agent needs; the free readiness check is a good first step.

What does your software
need to do next?

A new build, a difficult codebase or a system that needs support. Let’s talk.

Discuss a project